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What turns a visitor into a customer? Do these 4 things to convert more customers

Updated: Oct 17, 2021

Customers have many options where they can purchase from, so it is important that online stores provide a unique experience for their customers. Here are some of the major things ecommerce buyers look at before deciding if they will buy from a store:

Convert more customers by offering a range of products

Customers want to see a wide range of products from which they can choose between, and before finding the right product they want to read reviews on it. They also want to know the price for each product that you're selling in your online store along with an estimated shipping time. Make sure you have all the information needed on your product pages and website to convert more customers

Great customer service will convert more

If customers have a question about a product, they want to be able to contact your online store easily. It is important that there is an email address with a 24-hours response time for this reason as well as options for your customers to contact you through live chat from the website in case they need immediate help and don't have access to email. Customer service is always valued and noticed by prospective customers

Have clear pricing and return policies

If you want to increase ecommerce conversions, it is important that you have a clearly-stated price on each product alongside the method of payment as well as shipping costs.

There should also be an explicit return policy for customers to avoid any confusion regarding returns. If you do not offer returns, it might increase the risk of customers not buying from your store.

Have simple shipping and delivery times and costs

Customers want to know when they can expect their items, so it is important that you have a clear outline of shipping times and costs. Customers also want to see estimated delivery dates and that the payment for delivery has been included in the price.

Don't forget to use a service that allows trackable deliveries or even real time GPS updates. This is a clear and simple way to convert more customers

Convert more by offering payment options

Customers want to be able to pay for items using their preferred method of payment, so it is important that you have a list of accepted methods. Payment options increase the likelihood of customers purchasing from your store, which will increase sales in your shop.

Here are some examples of popular payment options:

  • Credit cards

  • Paypal

  • Apple Pay and Android

  • Buy now pay later

You can also add features like one-click checkout that are proven to increase conversions

Bonus: Convert more by selling on social media

Selling products via social media means the customer is already interested enough to click through so they are most likely to convert into a sale and click 'add to cart'

Selling your products via Facebook, Instagram or Google search is a great way to catch customers as they browse or as soon as they see something they like! If your customer has to click or find the product then read about it then purchase, there is a chance the will get bored or run out of time and abandon the purchase.

So these were 4 simple things you can do today to increase conversions on your online store and have happy customers! Have you tried any of these tips? Let us know in the comments

Don't forget to also read our other posts on how to convert more customers

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