It is that time of the year again in the run-up to Christmas, and that means it's time for the world's largest shopping extravaganza: Black Friday.
As an e-commerce business owner, you may have been wondering what this is all about and if your online shop should get involved.
In this guide, we'll share everything you need to know to take advantage of this fantastic opportunity to boost your sales, and we're even going to give you some tips on how to make the most of the frenzy without getting too caught up in it.
Firstly, we're going to discuss how to get ready for Black Friday
Then we will cover ways in which you can increase your Black Friday sales
Thirdly we will go over mistakes to avoid on the Black Friday weekend
The next point relates to things you should NOT tell your customers on Black Friday
Lastly, we will show you how you can increase your Black Friday sales by optimising conversions using artificial intelligence